Mexico has had some terrible publicity that affects tourism.
Reports of murder and drug wars makes many tourists nervous.
So if you can get a Tourist to Mexico then no effort should be spared to assure this Adventurous Tourist that all is well.
In new twist on promoting safety, the San Miguel Tourism Board launched the I Will Not Kill Program, today.
Certain locals who might look dangerous, are given new T shirts to wear.
They sit in conspicuous places in San Miguel wearing these T Shirts.
One look and the nervous Tourist knows they have nothing to fear.
Please come to Mexico and in particular San Miguel because potentially dangerous looking individuals have been identified and T Shirted for your Safety.